Toledo Opera is now accepting applications for first-time opera attendees to become guest critics in its third round of its View Then Voice focus group. These groups are designed to engage with new audiences and gain insights that will help build and diversify the next generation of opera-goers in Toledo. Each selected participant will receive two complimentary tickets; one for them and a guest to attend the final dress rehearsal of Toledo Opera’s upcoming performance of Blue.
“This project was inspired by ‘Look at Art. Get Paid.,’ a model co-created by artists Maia Chao and Josephine Devanbu. We believe we can learn a lot from first-time opera attendees,” said Alyssa Greenberg, community engagement director for Toledo Opera. “We look forward to meeting our participants, listening to what they have to share, and developing impactful ways to engage more deeply Toledo area residents.”
The performance will take place at the Valentine Theatre, located at 410 Adams Street, Wednesday, August 24 at 7:00 p.m. Then, during the week of August 29, participants must also participate in a focus group session that will be held at the ProMedica Ebeid Center, 1806 Madison Avenue. Free transportation will be available upon request. All selected participants will receive a $50 honorarium.
“This initiative is in line with Toledo Opera’s new mission, vision, and values,” said Suzanne Rorick, executive director of Toledo Opera. “In order to create a space for everyone, we must listen to feedback, collaborate with the community, and innovate. We are excited to see where this will lead.”
The View Then Voice application form can be found at toledoopera.org/view.
Toledo Opera will accept applications now through Sunday, July 31. Selected participants will be notified in early August.
For more information about View Then Voice, please contact Alyssa Greenberg, community engagement director for Toledo Opera, at agreenberg@toledoopera.org, or visit toledoopera.org/view.