{"id":15332,"date":"2025-02-27T22:10:24","date_gmt":"2025-02-27T22:10:24","guid":{"rendered":"http:\/\/wordpress.thetruthtoledo.com\/?p=15332"},"modified":"2025-02-27T22:10:24","modified_gmt":"2025-02-27T22:10:24","slug":"her-hub-luncheon-features-speaker-ebony-carter-on-how-to-scale-up-a-business","status":"publish","type":"post","link":"https:\/\/wordpress.thetruthtoledo.com\/index.php\/2025\/02\/27\/her-hub-luncheon-features-speaker-ebony-carter-on-how-to-scale-up-a-business\/","title":{"rendered":"Her Hub Luncheon Features Speaker Ebony Carter on How to Scale Up a Business"},"content":{"rendered":"<p><em><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-15334 alignright\" src=\"http:\/\/wordpress.thetruthtoledo.com\/wp-content\/uploads\/2025\/02\/use-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/wordpress.thetruthtoledo.com\/wp-content\/uploads\/2025\/02\/use-300x200.jpg 300w, https:\/\/wordpress.thetruthtoledo.com\/wp-content\/uploads\/2025\/02\/use-370x247.jpg 370w, https:\/\/wordpress.thetruthtoledo.com\/wp-content\/uploads\/2025\/02\/use.jpg 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>By Fletcher Word<\/em><br \/>\n<em>The Truth Editor<\/em><\/p>\n<p>Ebony Carter, vice president of Minority Business Services and director, Minority Business Assistance Center for the Toledo Regional Chamber of Commerce, was the guest speaker at the HerHub Women of Toledo Initiative\u2019s networking luncheon on Thursday, February 20 at Toledo Botanical Gardens.<\/p>\n<p>Thursday\u2019s luncheon, a tribute to Black History Month, also featured a meal provided by a Black owned caterer, Tom Otieno, owner of Jikoni Toledo, and dessert by Alisha Stallworth of Pound Cake Expressions. Stallworth is also a member of HerHub.<\/p>\n<p>Carter\u2019s address to the attendees, most of whom were women business owners, was a primer on how to \u201cscale-up\u201d their enterprises.<\/p>\n<p>\u201cWe are told that money is the root of all evil,\u201d she began. \u201cI don\u2019t believe that. I don\u2019t believe that. Money is a tool and if you don\u2019t understand that, then you fear it.\u201d<\/p>\n<p>Carter\u2019s talk was titled \u201cThe Art of the Scale Up,\u201d and she drove home the point that entrepreneurs and business owners were the creative forces within their operations while others, such as advisors, were there to assist not to make the critical decisions. \u201cYou are the creator,\u201d she emphasized.<\/p>\n<p>She urged those business owners who felt they are ready to scale up to recognize their vision and to \u201cmake sure your vision is clear\u201d and to adopt an effective plan to execute that vision. \u201cVision without execution is hallucination,\u201d she noted several times during her speech.<\/p>\n<p>Carter introduced to her audience a \u201cfinancial freedom cycle\u201d which consisted of 10 steps on the path to scaling up a business: \u201cknow where you stand, set your goals, track where your money goes, spend less on useless junk, pay off debt asap, save surplus money, create more sources of income, avoid lifestyle inflation, invest in the future and repeat the process.\u201d<\/p>\n<p>The Minority Business Assistance Center offers an eight-week course for entrepreneurs who desire to scale up, she informed the attendees. That course is currently taking place in the Junction neighborhood.<\/p>\n<p>HerHub Toledo is a membership-based initiative of the Women of Toledo organization. WOT was formed in 2014 in order to assist women entrepreneurs to the resources they need and\u00a0 to foster the collaboration necessary to grow their businesses.<\/p>\n<p>WOT provides educational, advocacy and economic empowerment programs and since its founding has served 7,775 women and youth with its programs and services.<\/p>\n<p>HerHub began in 2018 and has more then 200 members. According to its website, the group hopes \u201cto encourage and build confidence for new women\u2019s businesses and enhance &amp; elevate the visibility of the existing women\u2019s groups, businesses, and events by building a large, diverse, inclusive, comprehensive community of women supporting women.\u201d<\/p>\n<p>HerHub is certainly diverse. Among its members are over 30 Black-owned, women-owned companies offering food, fashion, flowers, candles, photography, consulting services, construction services, among others.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Fletcher Word The Truth Editor Ebony Carter, vice president of Minority Business Services and director, Minority Business Assistance Center for the Toledo Regional Chamber of Commerce, was the guest speaker at the HerHub Women of Toledo Initiative\u2019s networking luncheon on Thursday, February 20 at Toledo Botanical Gardens. Thursday\u2019s luncheon, a tribute to Black History [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,17],"tags":[],"wf_post_folders":[282],"class_list":["post-15332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","category-local"],"_links":{"self":[{"href":"https:\/\/wordpress.thetruthtoledo.com\/index.php\/wp-json\/wp\/v2\/posts\/15332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.thetruthtoledo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.thetruthtoledo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.thetruthtoledo.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.thetruthtoledo.com\/index.php\/wp-json\/wp\/v2\/comments?post=15332"}],"version-history":[{"count":1,"href":"https:\/\/wordpress.thetruthtoledo.com\/index.php\/wp-json\/wp\/v2\/posts\/15332\/revisions"}],"predecessor-version":[{"id":15335,"href":"https:\/\/wordpress.thetruthtoledo.com\/index.php\/wp-json\/wp\/v2\/posts\/15332\/revisions\/15335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress.thetruthtoledo.com\/index.php\/wp-json\/wp\/v2\/media\/15333"}],"wp:attachment":[{"href":"https:\/\/wordpress.thetruthtoledo.com\/index.php\/wp-json\/wp\/v2\/media?parent=15332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.thetruthtoledo.com\/index.php\/wp-json\/wp\/v2\/categories?post=15332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.thetruthtoledo.com\/index.php\/wp-json\/wp\/v2\/tags?post=15332"},{"taxonomy":"wf_post_folders","embeddable":true,"href":"https:\/\/wordpress.thetruthtoledo.com\/index.php\/wp-json\/wp\/v2\/wf_post_folders?post=15332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}